About JUS
About the company
Tree of Life Fine Foods was birthed as a service to provide great tasting convenient gourmet meals that were suitable for all health conditions, to clients attending Tree of Life Nutrition Services and the Australian population as a whole. Dietitian, Desi Carlos’s vision became a reality when discussed with her friend and business partner Laky Augustakis. Together, they are the JUS family - a health-food-business synergy.
Factors driving the demand for healthy take home products
A major concern for consumers appears to be striking a balance between demand for convenience and concern over personal health and the environment. Demand for convenience is a result of changing social and demographic trends. For example women in the work force and dual income families, whereby individuals tend to have busier lifestyles and less time for, or interest in, food preparation at home. The consequence has been a rapid growth in the demand for takeaway, eating-out, fast foods, pre-prepared foods and ‘one stop’ shopping. As more services and processing are provided by the food industry, consumers have little knowledge of, as well as control over, what they eat. However, there is a growing concern among the general public about food safety and the trustworthiness of the food system.
The most important factors when creating new food products today is taste, innovation, packaging, convenience and health.
Consumers of JUS products will enjoy a satisfying, tasty, and highly healthy meal at a reasonable price. They will understand that eating well and healthy does not mean sacrificing taste and spending a big premium. The buying experience will also be easy as JUS products will be available at convenient food outlets
Download the current JUS menu by clicking here
About the company
Tree of Life Fine Foods was birthed as a service to provide great tasting convenient gourmet meals that were suitable for all health conditions, to clients attending Tree of Life Nutrition Services and the Australian population as a whole. Dietitian, Desi Carlos’s vision became a reality when discussed with her friend and business partner Laky Augustakis. Together, they are the JUS family - a health-food-business synergy.
Factors driving the demand for healthy take home products
A major concern for consumers appears to be striking a balance between demand for convenience and concern over personal health and the environment. Demand for convenience is a result of changing social and demographic trends. For example women in the work force and dual income families, whereby individuals tend to have busier lifestyles and less time for, or interest in, food preparation at home. The consequence has been a rapid growth in the demand for takeaway, eating-out, fast foods, pre-prepared foods and ‘one stop’ shopping. As more services and processing are provided by the food industry, consumers have little knowledge of, as well as control over, what they eat. However, there is a growing concern among the general public about food safety and the trustworthiness of the food system.
The most important factors when creating new food products today is taste, innovation, packaging, convenience and health.
Consumers of JUS products will enjoy a satisfying, tasty, and highly healthy meal at a reasonable price. They will understand that eating well and healthy does not mean sacrificing taste and spending a big premium. The buying experience will also be easy as JUS products will be available at convenient food outlets
Download the current JUS menu by clicking here
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